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In December 2025, I was asked to review Everlab and develop a go-to-market plan to help inform the team's 2026 focus areas. Because the request came through a Berry network member, I went a little overboard. What started as a strategic review became a detailed exploration of Everlab's market opportunity, growth strategy, positioning, and execution priorities. If you've ever wondered what a real strategic review for a high-growth company looks like, this presentation offers a useful glimpse behind the curtain. You'll see how opportunities are identified, priorities are evaluated, and growth strategies are developed for multiple audiences, from boards and executives through to the teams responsible for execution. And yes, some of my assumptions turned out to be wrong. At the time, Everlab hadn't publicly disclosed several key metrics that became available after their latest funding round. I was a little "'off." Happy reading.